At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE
    

Here's Why Dior is Still at the Top of its Game After 70 Years in the Fashion Business

By Adrienne Gaffney | September 4, 2017 | Culture

New collections, new books, a new museum exhibit...all eyes are on the most Parisian of Maisons during its anniversary year.

Dior-0001.jpg

Dior is marking a major birthday—and giving fashion lovers worldwide a lot to celebrate. A new fall collection by first-year creative director Maria Grazia Chiuri, a limited-edition jewelry range, an Assouline book series, and a museum retrospective for the ages each offers its own tribute to le monde de Dior.

Standout jewelry and timepieces honor the brand’s history. The Dior VIII Montaigne Tissage Precieux watch comes with three fabric bands—herringbone, houndstooth, and cannage—that celebrate Dior’s classic textile motifs. New additions to the Rose Dior jewelry collection, designed by the house’s haute joaillerie honcho, Victoire de Castellane, include the beloved Pré Catelan necklace in rose gold with diamonds and rose quartz.

Luxury book publisher Assouline takes a biographical look back at Dior’s evolution with a series of tomes honoring each of the house’s seven creative directors. The first two, Dior by Christian Dior and Dior by Yves Saint Laurent, are out now, with Dior by Marc Bohan set for a November release.

In-house, Chiuri took her own account of the house’s rich legacy with her Fall/Winter 2017 womenswear collection. A journey through the decades, it is saturated in shades of deep blue, inspired by the founder’s devotion to the color. The collection is recognizably Dior but undeniably young and energetic.

The most ambitious tribute of all is “Christian Dior: Couturier du Rêve,” a 300-piece museum exhibit spanning 32,000 feet and running through January at Paris’s Musée des Arts Décoratifs. Taken together, it’s a fitting ode to the man and the house that took fashion to the edge—with a glimpse of what might lay beyond. 309 N. Rodeo Dr., Beverly Hills, 310-859-4700; dior.com



Photography by: PHOTOGRAPHY BY ADRIEN DIRAND (EXHIBIT);
COURTESY OF DIOR (LAWRENCE, RUNWAY, RING);
LAZIZ HAMANI (VIE DE CHÂTEAU DRESS)