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True Botanicals Founder Hillary Peterson on Growing Her Brand

By Christina Najjar | November 26, 2018 | Style & Beauty


Hillary Peterson, the founder of True Botanicals, has a wealth of knowledge about skin care and skin health. She truly knows and admires the power of nature, and harnesses it in each product she creates. From essential oils to vitamin C, Hillary has an understanding and respect of natural ingredients most of us can only dream of! We chatted about exciting new launches, new products, and True Botanicals first ever bricks and mortar store!

Tell us about your new product, Aromatherapy!
HILLARY PETERSON: I am awestruck and inspired by all the ways that nature takes cares of us. Humans have harnessed the healing power of plants for thousands of years—I wanted to balance the best of this traditional wisdom (plant healing) with modern science (science-backed essential oils) to create truly innovative and luxurious formulas that address three conditions that are so common in our busy lifestyles—stress, muscle tension, and colds. It was crucial to me that we make the highest-quality blends possible, so we worked with renowned aromatherapist Kurt Schnaubelt Ph.d., and sourced our ingredients from the prestigious fragrance house Robertet, recognized as the global leader in sustainably farmed essential oils. Most essential oil blends you find on shelves are modified and adulterated during processing to cut costs, so in order to deliver the purest, most effective formulas, we only use whole oils, which are closest to the nature—to the actual plant. I love that you can carry these blends with you so you can take care on the go


Your first store is on the horizon - what made you decide now for bricks and mortar?
H.P: It felt like the right moment, in the midst of our growth, to bring our brand to life. Having a direct conversation with our customers online helps them to select the most impactful products for their skin, and then we offer coaching to ensure that they are successful with those products. With our store, we wanted to give our customers a reason to leave their homes and to offer experiences that are only possible in person: personalized facials at our Skin Clinic, custom perfumes at our Aromatherapy Bar, and events where we can continue to build our community. For us, every product we make is based on customer feedback. And now we will be able to offer small-batch products in store, getting feedback in person that will complement the feedback that we get online. We deeply value our relationships with our customers.

What's the best beauty tip you've ever gotten (& given!)
H.P: Focus on the quality, not the quantity, of products you put on your skin. You’d be amazed by how transformative the right nutrient-packed face oil can be.

How do you keep your skin calm when on the road and traveling?
H.P: I’m consistent with my routine, and so my skin manages to stay pretty consistent as well. I wash my face with water in the morning—no cleanser because there’s just protective, natural oils on the surface. Then, I apply the Renew Nutrient Mist and Clear Pure Radiance Face Oil—the mist helps the oil penetrate more deeply, and the oil is packed with naturally moisturizing and antibacterial components that keep my complexion radiant and stave off breakouts. At night, I cleanse with the Renew Hydrating Cleaner, mist with the Renew Nutrient Mist, apply the Clear Pure Radiance Face Oil, and then layer on the Clear Repair Serum mixed with our Antioxidant Booster. The latter is derived from apple peel, rich in the antioxidant quercetin; because it’s so powerfully anti-inflammatory, it helps keep my skin radiant and calm, no matter how many long-haul flights I’ve been on in! Twice a week, I make sure to use our Resurfacing Moisture Mask, which uses lactic acid—the gentlest form of exfoliation—to clear pores and eliminate dead skin cells. Plus, lactic acid helps promote collagen production. I should add that the mind-body connection is a powerful thing, and stress can be a big contributor to issues with our skin—I do everything I can to stay centered, from regular workouts to meditation (and now: the Stress Relief Aromatherapy Blend!), for my overall wellness.

What's been the most exciting part of growing your brand?
H.P: Getting to build a business that means so much to me, along with a team that is as passionate about this mission as I am, is incredible. We are helping to make a meaningful shift in the industry, which I find so rewarding.

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