The wonderful world of Theory expands on the West coast with a new location in DTLA.
Contemporary fashion brand Theory heads to Downtown LA this weekend, with a new store opening October 12. Marking the brand’s fourth LA location, the new store is Theory’s first foray into the bourgeoning Downtown area.
The new space is a concept environment spanning 1,600 square feet, with a focus on showcasing and celebrating Theory’s new women’s and accessories initiatives, collaborations, and promotional events.
The retail space was designed by architecture firm Johnston Marklee to recall the urban infrastructure of the surrounding city, featuring concrete walls, floors and industrial metals. 845 South Broadway
Photography by: Photography courtesy of Theory