It-Girl Favorite The Last Line Opens First Store in LA

By Christina Najjar | October 2, 2019 | Lifestyle

Jewelry fanatics, rejoice! The Last Line has found a permanent home in its birthplace of Los Angeles. After rewriting the rules of fine jewelry by bringing refined, high-end pieces direct to the consumer upon launch in 2017, The Last Line is once again carving (literally) a space to level up luxury jewelry. They’ll be introducing new collections through their brick and mortar along with honoring the nostalgia of the mall piercing by bringing it into the 21st century.

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Through their permanent piercing chair, consumers are able to work with the designer and founder Shelley Sanders to design their ‘ear game’ (from piercing angle to jewelry), book appointments and overall modernize the experience.

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Since launch in 2017, LA-born brand, The Last Line, has experienced meteoric success, calling celebrities like Jessica Alba brand fans, boasting a year-over-year growth percentage of 200 percent and accomplishing profitability.

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Photography by: Photography: Teddy Sanders