The Mood Boosting Beverage That Keeps Selling out at Erewhon

By Christina Najjar | June 4, 2019 | Food & Drink

Four months before graduating from Harvard Business School and receiving a signed offer letter to work for one of the biggest consumer packaging companies in the industry, Eliza Timpson knew she had to create Sunwink. After suffering from anxiety that landed her in the hospital and eventually the development of an autoimmune skin disease, Timpson realized she needed to get control of her stress ASAP. She tried a not-so-conventional path. She decided to visit a specialist to test out one of the oldest forms of self-care: herbs.

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After using herbs daily, Timpson found she rarely caught colds, her ability to deal with stressful situations improved and her skin issues were completely under control. From there, her journey to create Sunwink began. Timpson was lucky to be surrounded by amazing women who use herbs in their daily lives. This is why each Sunwink flavor is inspired by a real woman and the herbs she uses (1 percent of Sunwink's net sales go to organizations the women choose).

While Sunwink herbal tonics are so clean and simple they could actually be made in the kitchen, Eliza realized people don’t have the time to do it themselves. Her mission is to provide people everywhere with an easy and accessible way to incorporate herbal health into their daily lives.

Since its launch Sunwink can be found in 150 Bay Area locations and Erewhon Markets in Los Angeles along with online. Eliza’s launch sales strategy was to hit the ground running going door to door and delivering the product in her Honda Fit, sometimes so heavy she feared it wouldn’t make it up the hills of San Francisco. However, Sunwink is making its way to southern California and is now available at Erewhon and also direct to consumer as of March 2019.

Sunwink only contains four to nine grams of sugar and 35 to 50 calories per bottle and it can taste like juice, but rest assured every flavor is developed from herbs. These are truly all-natural and no sugar bombs that you get from juice.

Completely free of citric acid or natural flavorings, Sunwink was turned down by multiple flavor houses citing what Timpson wanted to do couldn’t be done. But here it is! Each bottle contains between 1000mg and 2200mg of herbs—that’s 4 to 8 cups of tea in one bottle. Each Sunwink flavor is also inspired by a real woman and the herbs she uses. The herbal tonics are currently available in four flavors: Ginger Detox, Tumeric Cleanse, Immunity Berry and Lemon Rose Uplift.



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