Zac Efron, Seth Rogan, and Dave Franco
Kathryn Hahn and Jason Bateman / Jonathan Leibson
Olivia Munn, Seth Meyers, and Michael Shoemaker
Mike Myers and Shep Gordon
Michael Schneider, Josh Hartnett, and Juan Antonio Bayona
Kevin Bacon and Ian Somerhalder
The 26th Annual South by Southwest Music and Media Conference and Festival kicked off on March 7th, 2014 at the Austin Convention Center. Seth Meyers provided free Shake Shack burgers and fries via a food truck that advertises "Late Night With Seth Meyers." A new comedy starring Seth Rogan and Zac Efron called "Neighbors" premiered on March 8th at the Paramount Theater. Keynote speakers included Lena Dunham, Chelsea Clinton, and Lady Gaga. SXSW is the highest revenue-producing event for Austin.
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