South by Southwest Music and Media Conference and Festival

| March 10, 2019 | Parties

The 26th Annual South by Southwest Music and Media Conference and Festival kicked off on March 7th, 2014 at the Austin Convention Center. Seth Meyers provided free Shake Shack burgers and fries via a food truck that advertises "Late Night With Seth Meyers." A new comedy starring Seth Rogan and Zac Efron called "Neighbors" premiered on March 8th at the Paramount Theater. Keynote speakers included Lena Dunham, Chelsea Clinton, and Lady Gaga. SXSW is the highest revenue-producing event for Austin.