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Reebok Unveils New Collaboration With 20th Century Fox

By Christina Najjar | September 14, 2018 | Lifestyle

To celebrate the latest installment of the hit Predator film franchise, the sneaker wizards at Reebok have collaborated with 20th Century Fox Consumer Products to produce a unique, detailed cinematic collectible, the DMX RUN 10 sneaker. For sneaker aficionados and film fans alike, this is an exciting collaboration that has resulted in some seriously attention-grabbing footwear!

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The DMX RUN 10 sneaker is a fan favorite silhouette in the long list of Reebok’s iconic shoe models. For this particular version, the dynamic DMX design was enhanced with a shimmering lenticular camouflage material that mimics the Predator’s invisibility cloak as it rampages through the jungle. You can still spot Reebok’s iconic Vector logo peeking out from the top of the tongues just like alien eyes piercing the night! The yellow mesh is an abstract nod to the Predator’s non-combat attire.

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The shoe even pays homage to the original 1987 Predator film with the ghoulish ‘spine trophy’ souvenir that hangs from the laces! The packaging doesn’t disappoint either - it’s all custom and rich in detail! The actual shoe box is booby-trapped with fun hidden messages to decode and decipher. This is truly a shoe that will appeal to sci-fi boffins and diehard sneaker fans alike.

The 20th Century Fox x Reebok DMX RUN 10 will be released September 14th at extrabutter.com, reebok.com and Reebok Certified Network retailers worldwide.



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