Your favorite video creators are branching into the world of audio.
Branching into a whole new sector of content creation, TikTok stars Tyler Gaca, Stanzi Potenza, Jazmyn W, Cristian Dennis and Tyshon Lawrence have teamed up with Pod People.
As a creative hub for the audio industry’s best teams and idea, Pod People has produced podcasts and staffed audio teams for clients like Wondery, People, Netflix, HBO and Spotify. This new project will officially launch Pod People into a new era for the company as it tackles original podcasts for the first time.
“While many influencers have tried to convert their audience into podcast listeners, they’ve largely flopped because the show format wasn’t created thoughtfully for the medium,” said Pod People CEO Rachael King. “Podcasting is for the strange. The niche. Podcasts are where you find your fellow weirdos. If your show is something that any ‘insert big name’ here could step in and host... you’re doing it wrong.”
Pod People is beginning with four podcasts with more in development. Ditching the standard celebrity interview show, these short-form podcasts won’t have any guests at all. Instead, each scripted 15-minute episode will be full of original sketches or characters set in an immersive soundscape crafted around the unique digital presence of each creator. All shows will be available on Apple, Spotify and a number of other podcast-streaming platforms.
“Ghosthoney’s Dream Machine” with Gaca leads the lineup of releases on Jan. 27, with Potenza’s “What Fresh Hell is This” to come on Feb. 3.
The slate is rounded out with podcasts from Jazmyn W of “White House HR” fame and fashionista couple Dennis and Lawrence. “Jazmyn W Gives Bad Advice” will be released on March 3, while Dennis and Lawrence’s podcast is set for March 17.
Pod People’s announcement of the new podcasts also signals the kick off of their Pod Pipeline. In the spirit of uplifting creators, the company aims to source the best original podcast ideas from their community of more than 2,000 audio creators. Planning to focus on underrepresented voices and stories within the audio space, Po People will curate, package and send the most innovative ideas to big industry players, buyers and distributors each month.
“We represent thousands of creative, diverse audio writers and producers who don’t have the connections to get their ideas funded and made— truly original ideas that aren’t being heard,” King said. “This aims to fix that.”