Anton van der Woude and Rupert Runewitsch form the powerful partnership behind Our/Los Angeles vodka, a unique spirit that boasts a thoroughly modern global/hyper-local identity.
Created from a regionally-sourced two-wheat blend, the vodka’s non-GMO, organic ingredients also include a special yeast that provides a one-of-a-kind flavor profile of botanical floral notes. The skilled and charismatic pair were tapped to helm Our/Los Angeles by founder, Asa Caap, in 2017 and over the last two years have made it the vodka of choice for discerning Angelenos. “I have a dozen years of experience in alcohol sales and Rupert is a marketing guru, so we compliment each other well professionally” van der Woude says. “Personally, we are close friends who respect each other’s competence completely.”
In 2019 the expert team will be expanding Our/Los Angeles’ footprint with a series of podcasts featuring the unsung heroes of L.A.’s cultural scene, through special, on premises innovations for bartenders and mixologist and with their prohibition-style Martini Cart that will be popping up around town. With van der Woude and Gary Vaynerchuk as investors, Runewitsch is also launching Vista, a technology company that will change the landscape of data ownership in luxury hospitality and retail. “As my partner at Our/Los Angeles and a close personal friend, Anton is a pleasure to work alongside,” Runewitsch shares. “With his support as an investor at Vista we will take our teamwork to the next level.”
ANTON VAN DER WOUDE: My experience in a number of different markets has allowed me to work on both big brands and local craft in the beverage industry.
RUPERT RUNEWITSCH: Skills in brand building and technology have allowed me to develop a unique place in the worlds of superior spirits, hospitality, retail and beyond that make the future an exciting prospect.
Photography by: Photography Courtesy Brooke Mason