OLIPOP Launches in Los Angeles

By Christina Najjar | July 30, 2019 | Food & Drink

Take every negative thing you’ve ever heard about soda. Now throw it out the window. OLIPOP is a new drink that is just as delicious as the sugary soda pops you grew up with but with none of the awful ingredients. And yes, they taste just as good. Better, actually!

The sunny beverage was created with the idea that diversity matters: in our communities, in the food we eat and in our microbes. The Western Diet, low in fiber, prebiotics and nutrient diversity has spelled trouble for our gut microbiome: a crucial ecosystem that impacts almost every aspect of human health. When leading researchers compared the microbiome composition of people consuming a Western Diet and a traditional hunter-gatherer diet they found that the Westerners had, on average, 50 percent less diversity and abundance of micro-organisms in their digestive microbiome. Diversity in our diet provides food for different microbes and leads to diversity in our gut microbiome. While a typical hunter-gatherer consumes nearly 200 grams of dietary fiber and thousands of different foods in a year, the average American consumes only 15 grams of dietary fiber and 200 different foods.

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OLIPOP is designed to tackle these issues head-on by adding fiber, prebiotics and nutrient diversity to the Western Diet through the most fun and delicious format available: soda. Our sparkling tonics contain a range of eight different plant-based ingredients and 9g of dietary fiber to support the microbiome and benefit digestive health. Each 12oz can contains only two to three grams of sugar and comes in three delicious soda style flavors. OLIPOP is a product that can be enjoyed by everyone. Good food and drink bring people together from all walks of life and there is no better example of this than Grand Central Market in downtown LA.

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OLIPOP partnered with LA native Bijou Karman to create a mural at GCM that highlights the wonderful diversity in the plant queendom and our communities and celebrate the benefits that this diversity brings. In addition, the brand curated six unique, creative events in DTLA that celebrate diversity through fashion, art, food, design and community giving. #OLIPOPxGCM



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