Modern Luxury Media has acquired Glocally, a social content company that works with influencers and local content creators.
Glocally, founded in 2016 by Brad Agens, will become a new division for Modern Luxury, joining the company's 85 brands across the country. Glocally's roster of influencers and creators help regional and local brands implement the strategies of larger companies.
"This past year we have doubled down on a hyperlocal and community-driven approach to content creation in order to build more opportunities to elevate both our brands as well as our audience experience,” said Michael Dickey, CEO of Modern Luxury Media. "Our partnership with Glocally brings this strategy to the next level. We couldn’t be more thrilled to bring Brad and his team at Glocally to Modern Luxury and enhance our content strategies for today’s digital economy."
"I have always admired Modern Luxury’s approach in harnessing community and continuously implementing digital and innovation strategies for growth,” said Agens. “Modern Luxury and Glocally have obvious synergies that will create impactful and meaningful experiences for our clients. Local and regional brands have a big desire and need for content, and we see an opportunity for Modern Luxury’s incredible roster to create hyperlocal content that will take the user experience and brand love to the next level. We couldn’t be more thrilled for our companies to come together in this way."
“Brands have an enormous opportunity to harness micro-communities in order to maximize their consumer experiences for their products or services,” said Mike Pallad, president of Modern Luxury Media. “Our company's strength has always been the ability to build amazing brands that tap into the most affluent communities around the country to give them premium and elevated content experiences. By tapping into Glocally’s technology and expertise, the acquisition will allow Modern Luxury’s roster of clients the ability to build a hub of affluent luxury creators in key markets that will increase monetization and the consumer engagement with their brand."