It’s cause for celebration: Mariah Carey has a new line of Irish cream.
Launched this week, Black Irish is a nod to her Black and Irish lineage.
“I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all,” Carey said.
The liqueur comes in three flavors: original Irish cream, salted caramel and white chocolate. Truly a product that honors its roots, Black Irish is produced in Ireland in what a press release describes as a “certified sustainable facility.” What’s more, it blends together both aged Irish whiskey and dairy sourced from Irish farms. The undoubtedly sweetest option of the trio, white chocolate, uses Belgian chocolate for its smooth flavor.
The bottle also honors the music icon with a cap and seal stamped with her initials, “MC,” and her signature butterfly on the center label, an ode to her pivotal 1997 album.
“I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish,” Carey added.
The Queen of Christmas crafting a holiday-centric liqueur, if anything, is a sensible idea. But launching a product that sees most of its sales occur during the holiday season in the heat of summer serves as a reminder that a good party happens at all times of the year, which she alludes to in the Black Irish promo.
Over the beat of 2005’s “It’s Like That,” Carey proclaims Black Irish is “a cause for celebration” as she—donning a sparkling gown— sips her beverage while laying on the sand, mere feet from a crystal blue ocean. A holiday-inclined beverage set to a tropical environment reminds us that this drink is meant to be timeless.
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The launch of Black Irish has stirred up some fanfare among Carey’s celebrity friends. Across her three posts announcing the product, excitement has come from singer JoJo (“I LIVE!!!!!!”), director Lee Daniels (a simple, but effective fire emoji) and actor Mindy Kaling (“Omg how cool are you and this”). Longtime collaborator Busta Rhymes also commented, “Congrats Boss lady!!”
Black Irish is now available in stores across the United States and runs for $29.99 per bottle.
See also: 6 Festive St. Patrick's Day Recipes from Celeb Caterer Andrea Correale
Photography by: Courtesy: Black Irish
