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The One Trendy Makeup Look You'll Need This Fall and Where to get it

By Christina Clemente | September 11, 2017 | Style & Beauty

Fall's new modern lip is perfectly imperfect.


Artfully unkempt: “Sometimes the beauty of a moment is in the imperfection,” says Val Garland, makeup artist behind the on-trend lips at Giambattista Valli’s Fall runway show.

Forget “Instagram lips,” the all-too-ubiquitous look combining lots of lip liner with matte lipstick—this season’s trendiest makeup trend is intentionally unpolished. From Rosie Assoulin to Giambattista Valli to Preen, smudged, blurred, and faded lipstick in an array of red tones was the star of this fall’s fashion shows, making lived-in pouts en vogue. “Sometimes the beauty and modernity of a moment is in the imperfection,” says makeup artist Val Garland, who created the “just-snogged” lip look for Preen, as well as Giambattista Valli’s patchy, high-voltage gloss.

Garland suggests first applying your lip color as you normally would, then using a fluffy eye-blending blush (or your fingers) to soften the outline of your lip shape. Try the full coverage Powermatte Lip Pigment from NARS ($26; 8412 Melrose Ave., West Hollywood, 310-623-1730; and top it with Givenchy’s Gloss Révélateur ($32; Barneys New York, 9570 Wilshire Blvd., Beverly Hills, 310-276- 4400;, a universally shaded lip gloss, at the center of the lips. Says Garland, “This gives you the gloss without the messy outline.”