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Louis Vuitton Debuts New Look at South Coast Plaza

By Matt Stewart | August 24, 2018 | Style & Beauty

Fashion, art and design at South Coast Plaza's reimagined Louis Vuitton boutique create a ménage au style.


That OC buzz you hear is the excitement surrounding the relaunch of the most innovative and design-forward Louis Vuitton boutique in the world. By combining art, interior design and cultural elements into 8,000 square feet of primary retail space, legendary architect Peter Marino redesigned Vuitton’s South Coast Plaza space to serve as a bona fide travel destination.

The two-level emporium, the largest Louis Vuitton location in the Americas, features a multitude of boutique exclusives created specifically for SCP as well as the first in-store atelier in the United States where clientele can watch craftsmen customize and repair their pieces.

Marino set out to create a balance between tradition and currency by juxtaposing techniques, materials and atmospheres. The shimmering facade of laminated glass and lustrous copper leads shoppers into a clean and expansive space illuminated by soft, natural light from three new skylights. The oak linear ceiling in the Men’s Universe, inspired by the original Louis Vuitton Galerie in Asnières, France, is offset by the high-tech, futuristic carbon-fiber shelving used throughout the store.

Marino also incorporated an eclectic array of works by internationally renowned artists, including a 27-foot-long surfboard by Peter Dayton, a Farhad Moshiri embroidered piece entitled “Girl with Orange Lips,” a large-scale photo by Richard Misrach and works by Anselm Reyle, Aaron Curry, Serge Alain Nitegeka, Damien Hirst and Polly Apfelbaum. “We always select artwork that represents different countries and continents,” Marino says. “Louis Vuitton thinks globally when it comes to its engagement with the art world. The choice of the art is a link to Vuitton’s heritage of travel—as well as the culture of Southern California!” Style and substance. 3333 Bristol St., Costa Mesa,