LA is known- rightly so- as both the epicenter and engine of current health trends.
Before a trend or movement can take national hold, it first needs to prove its value in LA.
That's why the LA market is going to be such an important incubator for the next highly anticipated health trend, the mainstream launch of the superfood macadamia nuts.
Led by the innovative startup House of Macadamias, Macadamias- which have experienced 400% inflation over the last 10 years, are now accessibly priced which spells trouble for traditional staples such as almonds, cashews, and peanuts due to the unmatched nutritional value they offer.
Macadamias offer record low levels of harmful lectins and record high levels of healthy monounsaturated fats. Not to mention they boast the very rare Omega 7 palmitoleic acid - which is clinically shown to help fight metabolic syndrome.
Further, they are perhaps the most versatile nut in their category, with applications that range from bars to butters, cookies, granolas, milks etc.
Thus, this next health movement in LA will be accompanied by a potential new genre of superior health product, one that can definitely supplant and replace the traditional verticals.
More information can be found on their Kickstarter page where for a short period of time, their products are up to 50% off and one can view their short 2 min video featuring the WBO world champion boxer, Chris van Heerden.