Luxury fashion brand Balenciaga is closing its Rodeo Drive store and reopening a new outpost across the street.
Inspiration for the layout of the multi-floor building, which eclipses the brand’s previous retail space in size, comes from Balenciaga Artistic Director Demna Gvasalia’s interest in fusing elements of public and private environments.
Concrete slabs and polished metal tables give the new location an industrial feel. A system of conveyor rails adds to the minimalist aesthetic. Stone tile, chosen for the ground floor, matches the concrete sidewalk outside, giving an impression of a continuous walkway for passersby who wish to pay a visit to the retail space.
The two-story building’s first floor will be divided into sections: women’s accessories, ready-to-wear pieces and footwear, while the second floor, lit by LED lights, will feature menswear items.
The luxury brand, which is looking to expand its presence in the States, will open another location later this summer on Madison Avenue in New York City. Balenciaga, 338 N Rodeo Dr., Beverly Hills