At Modern Luxury, connection and community define who we are. We use cookies to improve the Modern Luxury experience - to personalize content and ads, to provide social media features and to analyze our traffic. We also may share information about your use of our site with our social media, advertising and analytics partners. We take your privacy seriously and want you to be aware that we have recently made changes to our Privacy Policy, which can be found here.

I AGREE
    

Balenciaga Reopens its Rodeo Drive Location Across the Street

By Stephanie Bongiorno | June 10, 2019 | Style & Beauty

Luxury fashion brand Balenciaga is closing its Rodeo Drive store and reopening a new outpost across the street.

Balenciaga_Rodeo_Drive

Inspiration for the layout of the multi-floor building, which eclipses the brand’s previous retail space in size, comes from Balenciaga Artistic Director Demna Gvasalia’s interest in fusing elements of public and private environments.

Concrete slabs and polished metal tables give the new location an industrial feel. A system of conveyor rails adds to the minimalist aesthetic. Stone tile, chosen for the ground floor, matches the concrete sidewalk outside, giving an impression of a continuous walkway for passersby who wish to pay a visit to the retail space.

The two-story building’s first floor will be divided into sections: women’s accessories, ready-to-wear pieces and footwear, while the second floor, lit by LED lights, will feature menswear items.

The luxury brand, which is looking to expand its presence in the States, will open another location later this summer on Madison Avenue in New York City. Balenciaga, 338 N Rodeo Dr., Beverly Hills



Photography by: Photography courtesy Balenciaga