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This Millennial Creative Art Directed Instagram's First Coachella House

By Christina Najjar | April 15, 2019 | Culture

This weekend marked the start of Coachella, and the socially influential multi-media artist, D'ana Nunez of COVL, (*short for Craft Onward Versatility and Lifestyle), was tapped as Art Director for Instagram's first ever Coachella house, #IGxDesertChill, which took place over Weekend 1 and ensured the most photo-ready venue of the festival!


This weekend marked the first collaboration between the artist and the social platform, and she added her signature knack for storytelling through visuals to Instagram's inaugural Coachella experience. “We were inspired by D’ana and the way she uses shape and color, which served as a perfect complement to our #IGxDesertChill experience,” said Fadia Kader, Music Partnerships, Instagram. “We’re always looking to highlight fresh, new ways that people interact with art, color, design and imagery IRL, and D’ana’s vision offered a perfect take on Instagram’s approach to Coachella and the desert landscape. Everyone at our event loved their ‘doodle bombs,’ – they made for a really special takeaway from a beautiful event.”


Saturday's Instagram event included performances by @SnohAalegra, @Omar.Apollo, and @HarryHudson, with DJ sets by @SimiHaze and @SiobhanBell.

Attendees enjoyed a scent bar + festival essentials station where they had D'ana's artwork on takeaway goods like fans, shareable, stickers, water pouches and more!

D'ana's colorful designs lent well to the overall look and feel of the space, making it a perfectly photo-ready, vibrant yet relaxing getaway from the usual festival frenzy. 2019 is Instagram's first foray into a branded house at Coachella, and while we see many other brands events, Instagram’s decision to tap into their vast network of creators and work with COVL to put together something special made it a one-of-a-kind weekend experience.

Photography by: Photography Courtesy of Kevin Gonzalez