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indiGO Auto Group & Modern Luxury

Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

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indiGO Auto Group has the opportunity to own a custom online campaign across Los Angeles Confidential magazine's digital channels, featuring strategic and targeted assets and messaging. The program will serve to generate awareness for indiGO Auto Group among our engaged online audience and drive traffic to the brand's website.

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Partnership Strategy

Program Overview

Los Angeles Confidential will work in consultation with indiGO Auto Group to create and promote engaging online content. The program will consist of the following:

Sponsored Content

Each week for four (4) weeks, Los Angeles Confidential will produce custom content that will be presented by indiGO Auto Group. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. 

For example:
- Scenic Road Trips To Take From LA To Palm Springs - a roundup of the most instagram-worthy stops to visit for various personalities, ie: the culinary connoisseur, the art collector, the architecture enthusiast, etc. The posts will also highlight what type of vehicle from indiGO Auto Group to take for the trip.

Each content piece will include a special call to action to drive readers to the indiGO Auto Group website.

In addition, each piece will receive prominent placement on the Los Angeles Confidential homepage rotator for up to one (1) week to drive traffic and engagement to the content posts.

Dedicated Email Blasts

indiGO Auto Group will receive a dedicated e-blast sent to Los Angeles Confidential's high-quality opt-in email subscribers, totaling nearly 16k. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. We also have strong open rates, with blasts consistently achieving rates around 15%. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.

Social Media Promotion

indiGO Auto Group's sponsored content pieces will be promoted to our engaged social media followers via Los Angeles Confidential's dedicated Facebook, Instagram and Twitter social media channels. 

Monthly e-Newsletter Promotion

Each month, Los Angeles Confidential deploys an editorial email newsletter with timely and relevant content for the LA market. indiGO Auto Group will receive a promotional edit piece in one (1) e-Newsletter to promote the sponsored content or to be utilized for general brand awareness for indiGO Auto Group.

ROS Display Advertising

indiGO Auto Group will have the opportunity to wrap relevant editorial content on the Los Angeles Confidential website via ROS advertising, at 33% share of voice, pending inventory availability (utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial with 468x60 and 320x50 mobile versions)

Ad units will run across each channel of the Los Angeles Confidential website and can incorporate rich media. All units will be hyperlinked to the indiGO Auto Group website to drive traffic.

The indiGO Auto Group Program

- 4 pieces of sponsored content (each receiving prime placement in the la-confidential-magazine.com homepage rotator for up to one (1) week)
 -1 dedicated e-blast
- 1 promo edit spot in Los Angeles Confidential monthly e-newsletter
- 4 social media posts 
- 1 month ROS advertising at 33% SOV (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial)

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, we are the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More
• Income-Producing Assets of $750,000 or More

STATS

• Our site generates over 70,000 monthly pageviews
• We maintain a strong social presence in our market, with 10,000+ Twitter followers,  12,000+ Facebook likes, and 10,500 Instagram followers. 
• We also have a strong email marketing platform, with nearly 16,000 high quality, opt-in subscribers.

ARCHITECTURE

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE MODERN LUXURY VISITOR

 

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