As we age, our bodies go through a variety of changes. Many of these can be uncomfortable and hard to accept, like hair loss or stubborn weight gain that doesn’t come off as easily as when we were younger. Some of the more severe hormonal changes can be downright embarrassing and profoundly impact your personal relationships, like erectile dysfunction and loss of libido.
Although we cannot stop aging altogether, Nu Image Medical CEO Andreas Dettlaff knows that there is plenty that can be done to slow down the clock and combat some of the less pleasant side effects of aging. With the help of his team of medical providers, formulary pharmacists, and quality assurance pharmacists, he is helping to revolutionize the anti-aging health and wellness industry. Motivated by the thousands of satisfied customer testimonials that Nu Image Medical receives, Andreas Dettlaff continues to push forward with innovative programs, products, and services that make clients’ lives happier and easier.
Andreas Dettlaff Identified a Need Early On
Not long after completing business school, Dettlaff was exposed to Cenegenics and was instantly intrigued by the science behind slowing the aging process. He approached his primary care doctor in New Jersey to discuss how they could partner and provide relief to people who are suffering from these unwelcome changes.
What they came up with turned out to be Nu Image Medical’s first program, Wayt-less. What sets Wayt-less apart is the combination of two established weight loss medications that were found to work more effectively when taken together. On top of that, the side effects of both drugs are minimized, and a third compound was added in a unique low-dose form to eliminate cravings without forming an addiction to the medication. Andreas Dettlaff and Nu Image Medical had successfully broken into the marketplace with an entirely new and effective program that yielded great results for clients.
It wasn’t long before referring patients to his doctor’s office proved to be an inefficient growth strategy. Dettlaff knew that people all around the country could benefit from Wayt-less, and he needed a way to reach them. With a strong background in technology, he was one of the first to recognize the potential of telemedicine and offer virtual visits to his clients as early as 2008.
Nu Image Medical Continues to Grow
When he was getting started, Andreas Dettlaff handled nearly every aspect of business, from marketing to customer service to product research. 18 years later, he has a full support staff working to grow their product line, maintain licensing in all 50 states, and stay in constant contact with their loyal customer base. Nu Image Medical boasts programs to combat weight gain, hair thinning and loss, hormone loss, loss of libido, ED, and insomnia.
Unlike many of its competitors, Nu Image Medical continues to prioritize women alongside men, a sector that is often ignored in favor of lucrative men’s health products. Thanks to feedback from their female clients, Dettlaff’s team of doctors created a product to promote and enhance orgasms in postmenopausal women, which has gained a large following of grateful women.
Nu Image Medical’s customer service team is always receptive to client feedback; in fact, all new products and programs are researched and designed based on client requests. This guarantees successful product launches, as Nu Image Medical has its finger on the pulse of current client needs.
Now that Nu Image Medical is well-established in both its broad spectrum product line and its telemedicine delivery method, Andreas Dettlaff has ramped up his marketing efforts. He and his team are ready for exponential growth and have partnered with marketing expert Kevin Harrington in the process. Together, Dettlaff and Harrington have brought on celebrity spokespeople Carmen Electra and Ric Flair to increase brand exposure.
Innovation Continues to Set Nu Image Medical Apart
From the start, Dettlaff has found success largely due to his early adoption of innovative strategies. By embracing telemedicine from its inception, Nu Image Medical has been able to reach clients that would otherwise be out of reach. When it comes to product development, he and his team are always exploring new formulations and unique applications of existing medications.
With innovation at the heart of what Nu Image Medical does, it should come as no surprise that the company has its own proprietary software that automates and connects every aspect of its business. Thanks to their software platform, clients have more access to their medical providers and are more involved in their care, than ever before.
Andreas Dettlaff is incredibly proud of what Nu Image Medical has accomplished, and is excited about their next chapter. Above all else, he seeks to improve the lives of his clients, and he is confident that the products in their pipeline will enhance their product line in precisely the ways that customers are seeking. With their growth strategy front and center going into 2023, Dettlaff is poised to bring relief to even more customers.
Photography by: Courtsey of Nu Image Medical // CEO Andreas Dettlaff