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Health-Ade Collaborates With Tone It Up

By Christina Najjar | August 24, 2018 | Food & Drink

Great news for gut health! Kombucha wizards Health-Ade have collaborated with Katrina Scott and Karena Dawn, the globally recognized wellness duo and co-founders of Tone It Up, the brilliant lifestyle brand and fitness community. This will be the first co-branded Kombucha for Health-Ade, and the partnership couldn’t be sweeter. The new organic and raw collaboration flavor is a Bubbly Rose Super- Food.


“We’re thrilled to partner with fellow female entrepreneurs Katrina and Karena of Tone It Up. These amazing women encourage their tribe to unlock the healthiest, happiest version of themselves, and this collaboration celebrates our shared values of optimism and authenticity,” says Daina Trout, CEO, and co-founder of Health-Ade Kombucha.

The new collab flavor is part of Health-Ade’s Super-Food line and features hawthorn berry, mangosteen and pink rose paired with Health-Ade's original base kombucha, a mix of fermented organic black and green teas, for a truly unique flavor profile that is lightly fruit-forward and just a touch tart.


“We’ve always loved Health-Ade and admired their commitment to using only the highest quality and organic ingredients,” says Scott. “We’re thrilled to partner with them and bring Bubbly Rose to stores so every Tone It Up girl can enjoy it!”


What sets Health-Ade apart from other brands in the space is that it is handcrafted in super-small 2.5-gallon batches. The cult brand was founded in 2012 by Daina Trout alongside her husband, Justin Trout, and best friend, Vanessa Dew in Los Angeles, where they now operate a fast-growing brewery in Torrance, CA. Though the Kombucha business is competitive, Health-Ade is one of the fastest growing brands in its category and is projected to significantly expand its business nationwide in 2018. BevNet has honored Health-Ade with its “Best of 2016” award and CircleUp25 named Health-Ade one of the most innovative brands of the year.

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