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Guess Goes Back to Its Roots

By Avery Silverberg | September 4, 2018 | Style & Beauty

Guess takes us back to the past with a bang.


With its legendary ad campaigns and iconic indigo product, Guess reshaped the way Americans look at denim. Since the launch of the 3-zip Marilyn Jean in 1981, the Marciano brothers had established a brand customers bank on in search of the perfect pair of sexy jeans. Now, almost 40 years later and no longer just a small collection of jeans in Bloomingdale’s, Guess has done it again, with a new line inspired by the brand’s roots. The global empire debuts the Originals capsule as a part of its fall 2018 line, featuring everything from men’s and women’s ’90s logo-mania tees to cropped sweatshirts, form-fitting bodysuits and more. With an edgy combo of vintage and au courant, Guess redesigns nostalgia. In just one of its new multicolored striped logo tees, you will embrace the past and future all autumn long.

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