Freeform’s 2021 ‘Halloween Road’ event in celebration of ’31 Nights of Halloween’
Freeform kicked off 31 Nights of Halloween with their annual Halloween Road activation in Los Angeles.
The preview event drew Freeform’s own talent, like Cierra Ramirez, Kara Wang and Emma Hunton of Good Trouble. Fall Out Boy rockstar Pete Wentz joined in on the fun with his kids, as did a host of influencers, including Bethany Mota, Jordan Natae, Kirbie Johnson, Mollee Gray and Sofia Gomez. The Disney Channel Halloween queen herself Kimberly J. Brown (Halloweentown) also attended, as did Bachelor Nation’s Katie Thurston, Grown-ish’s Trevor Jackson, Ghostbusters: Afterlife’s Jason Reitman and Lilly Singh.
Freeform’s Halloween Road is open to the general public Oct. 1 to 5, but is currently completely sold out.
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Taking over the Pasadena Heritage Square Museum, Halloween Road immerses guests in a lineup of spooky activations and photo-ops that bring to life beloved Halloween time movies. Even before reaching the main area, dark holiday magic is abundant. Billowing tentacles shoot from the dirt path upon entrance, leading guests to directional signs that warn of their approaching location, which ranges from Sleepy Hollow to Salem to Home of the Pumpkin King. Flickering candles, bales of hay and jack-o-lanterns line the way, which has trick-or-treating stations every few yards. When the silhouettes of Jack Skellington and friends appear, you know you’re just about there. Beyond the row of holiday trees as seen in The Nightmare Before Christmas are only glimpses of Halloween.
At Halloween Road, guests have the option to emerge into the worlds of Hocus Pocus, The Addams Family, Ghostbusters and, as mentioned, Tim Burton’s Nightmare Before Christmas. Props like the Ghostbusters’ Ectomobile, Wednesday Addams’ electric chair and Winnifred Sanders’ spellbook (and the iconic Black Flame Candle!) allow fans of the movies relish in these brought-to-life-universes. Through the experience, Freeform takes the immersion a step further by making most of the activations photo-ops so that you too can spin Oogie Boogie’s wheel of misfortune (for a prize!) or have an existential crisis by the moon just like Jack Skellignton.
Also, Halloween Road kicked things up a notch with the addition of a beer and wine garden for 21 and over guests and a Hocus Pocus drag show starring the infamous Sanderson Sisters. At the preview event, Winnie, Mary and Sarah performed their hypnotic, upbeat rendition of Jay Hawkins’ “I Put a Spell on You.” If guests missed this performance, they still likely witnessed the dance moves of William “Billy” Butcherson over in the Hocus Pocus graveyard.
See more of the event below.
Photography by: Courtesy of Freeform