Queen of accessories and brightly colored home goods, Brett Heyman of Edie Parker, has turned her attention to a new category. The celebrated designer recently launched Flower By Edie Parker, a premium line of colorful smoking accessories, flower and pre-rolls for the style-savvy cannabis consumer.
Founded by Edie Parker’s creative visionary, Brett Heyman, Flower By Edie Parker is the first brand to fully and seamlessly unite the worlds of fashion and cannabis. The irreverent, unapologetically bold and witty lifestyle brand will usher in a new generation of stylish cannabis accessories, wearables, beauty and home products, all designed to take you higher during life’s best moments.
In conjunction with the launch, Edie Parker's flagship Madison Avenue storefront was transformed into the Flower By Edie Parker Headshop, bringing a whole new meaning to ‘high end’ in New York. Additionally, Flower will also be launching three different strains of private label flower, in partnership with craft cannabis brand, Flow Kana. Utilizing a small, independent farm ecosystem in Northern California, Flow Kana’s premium flower for Flower By Edie Parker is sustainably cultivated and sun grown and Flower’s cannabis will be sold exclusively through luxury cannabis delivery service Emjay.
As a purveyor of all things luxury, irreverence and wit, Heyman was inspired to create Flower when cannabis first started to become legalized in the US. While most cannabis brands have jumped on the wellness bandwagon, Flower By Edie Parker aims to (finally!) bring beautiful, fashion-forward packaging, a cheeky sense of humor and a much-needed sartorial mindset to the cannabis crowd.