From athletes to celebrities and legends in their walks of life, watch brand ambassadors send their own unique message about luxury timepieces.
Serena Williams, who pushes the envelope of style and precision both on and o the court, is now a brand ambassador for Audemars Piguet. “I am inspired by people who take pride in their work, and Audemars Piguet watchmakers certainly do,” says Williams. The Diamond Outrage is a high-jewelry cuff watch set with more than 10,000 diamonds for a total of 65 carats. A diamond cover opens to reveal the watch dial beneath. Price upon request, Beverly Hills, audemarspiguet.com
Aussie actress Margot Robbie, who won hearts with her turn in Suicide Squad and in The Wolf of Wall Street, has joined Richard Mille as a brand ambassador. Together, Mille and Robbie are creating a special timepiece, with a portion of the proceeds going to Youngcare, a foundation started by Robbie to help young Aussies. “I am really excited to join the family,” she shares. “I have always admired the brand’s artistry and innovation.” The watch Robbie wears is the RM 037 Ladies Automatic in a case made of 18K 5N rose gold, titanium and black TZP ceramic. The Caliber CRMA1, made inhouse, is a skeletonized automatic movement with 50 hours of power reserve. $125,000, Beverly Hills, richardmille.com
Swiss watch brand Chopard turned to superstar Rihannato create the Rihanna Loves Chopard collection of jewelry and high-jeweled watches. The collaboration launched at Cannes Film Festival in 2017, marking Chopard’s 20th year as the social partner. “I have always been in love with Chopard’s exquisite jewelry, so to design with them is something I still can’t believe,” says Rihanna. Her watch of choice for the Met Gala last year was a stunning high-jeweled 18K white gold watch. It features a ribbonlike bracelet and the entire watch, bracelet included, is meticulously set with 31.76 carats of diamonds. Price upon request, South Coast Plaza, chopard.com
Last year, Hamilton became the social timekeeper of the Red Bull Air Race World Championship, a natural extension for the brand’s aviation involvement. Nicolas Ivano, one of the top 14 racing pilots, has been a Hamilton brand ambassador for more than 12 years. “Our brand has a prestigious history of serving the flying community,” says Sylvain Dolla, CEO of Hamilton. Captain of Team Hamilton, Ivano flies a Hamilton-branded Edge 540. He describes his aerobatic flying passionately: “It’s like drawing in the sky.” Ivano’s watch of choice is the Team Hamilton Khaki Air Race with a black dial and orange accents. This 42 mm automatic stainless steel watch features a multilevel dial, Super-LumiNova hands and a black leather strap. $795, Westime, West Hollywood; hamiltonwatch.com