Venice's homegrown cool-guy menswear label Buck Mason takes on Hancock Park.
Buck Mason founders Sasha Koehn (left) and Erik Allen Ford are neighbors-turned-trendsetters.
After five years of delivering Angeleno men and A-listers—including Patrick Dempsey, Damon Wayans and Tom Brady—with cool yet classic, hip yet old-school wardrobe staples, Venice-born brand Buck Mason celebrates with its third LA shop. Hancock Park is the lucky recipient of its largest and most immersive space to date, a light-filled 2,500-square-foot destination housing not only their clean-lined, made-in-the-USA duds but also a flawless 1970 Alfa Romeo. Founders Sasha Koehn and Erik Allen Ford collaborated with the latter’s wife, HGTV star Leanne Ford—whom Ford describes as “Peter Marino meets Loretta Lynn”—on an elegant yet lived-in design that includes a large collection of art and photo books under the whitewashed vaulted ceiling. They describe the vibe this way: “Imagine if your most tasteful, well-adjusted friend had a Mid-City bungalow—now imagine if you could shop his wardrobe.”
Buck Mason’s menswear line boasts a hip yet classic vibe with outerwear and tops like the felted chore coat, $195, the denim vintage one-pocket shirt, $105, and the bruiser moto jacket, $495.
According to Ford, the pair’s success, on the back of the already iconic Curved Hem Tee (made in DTLA), owes to keeping it simple. “There’s a lot of saying no: no to superfluous design, no to excessive colorways, no to over-expanding. We know what looks good, and we mine the classics. Buck Mason is a highlight reel of classic menswear made better.” What they bring to Larchmont Boulevard, to them like “Main Street USA in the center of the second-biggest city in the country,” is a lowpressure place for multigenerational patrons to congregate within a tight-knit community, pick up a tee, have a beer and flip through LPs. “It’s opulent, but it’s got heart,” says Koehn of the neighborhood he now also calls home, having moved there just after the store opened. “The people who live here seriously care about design and style. I absolutely love it.” 107 N. Larchmont Blvd., buckmason.com
Photography by: ALL PHOTOS COURTESY OF BUCK MASON