In 90 seconds, “About Love” captures a love story of longing, reunion and a bond that transcends space and time.
Featuring Beyoncé and Jay-Z, the new Tiffany & Co. campaign aims to celebrate modern love by illuminating the powerhouse couple and the jeweler’s iconic Tiffany Diamond set to the backdrop of Jean-Michel Basquiat’s “Equals Pi” piece from 1982.
Perhaps a more eye-catching backdrop is the home “About Love” takes place in. The campaign may offer a look into the spectacular Bel Air property, but what’s better news is the estate is actually up for sale.
Called the Orum House, the 18,850-square-foot residence is listed for $42 million by The Beverly Hills Estates. Across nine bedrooms and 15 baths, it includes a thousand-bottle wine room; a Dolby Atmos theater and wellness center; a 6,000-square-foot outdoor oasis with fire pits; an LED-lit ozone pool and spa; a 30-car motor court; a four-bedroom guesthouse and five en-suite bedrooms with spa-style baths.
The dual master suites offer both city and ocean views through its motorized glass panels that open to covered terraces. What’s more, the Zoltan Pali-envisioned estate features gold, white and black marble imported from Italy, Switzerland, China and Turkey and limestone imported from Portugal and Italy.
An emblem of sophisticated craftsmanship and entertainment, the American Institute of Architects award winning-home serves as an ideal setting for Tiffany & Co.’s newest creative direction. The Orum House exudes the romance and class equally emanated by the Carters in “About Love.”
Set to Beyoncé’s cover of “Moon River,” the superstar embodies Breakfast at Tiffanys in a black dress-updo ensemble reflective of the one made famous by Audrey Hepburn. Jay-Z meanwhile films her on a Super 8 camera, providing dreamlike, nostalgic visuals.
The Tiffany Diamond worn by Beyoncé has been with the company since 1878 and weighs just over 128 carats. Jay-Z also brings the glam with a pair of cufflinks reconstructed from legendary Tiffany’s designer Jean Schlumberger’s Bird on a Rock brooch.
In addition to capturing an intimate tale characterized by luxury, “About Love” marks Tiffany & Co.’s $2-million pledge toward scholarship and internship programs for Historically Black Colleges and Universities.