By Maria Williams By Maria Williams | March 13, 2023 | Presented By
Founded in 2015, Dua Fragrances is an American-based niche fragrance house with roots in Dubai. All of the perfumes sold by the company are made using pure perfume extract and are created using traditional methods. Mahsam Raza, the owner and master perfumer, received his education in Dubai and has since brought his expertise to the United States, where he is selling his unique, high-quality perfume extracts to devoted customers. Mahsam Raza masterfully blends and handcrafts the extracts of Dua Fragrances, which are comprised of all-natural components sourced from various parts of the world and processed in Grass, France.
In 2016, The Dua Brand was established as a company with the primary goal of recreating the market's most expensive and rare fragrances in an attempt to make them available to a broader audience. The company set out to create fresh twists on classic scents by recreating the original recipes down to the last detail. This idea was first developed by the firm in 2016, and it has served as the primary focus of the company ever since. As the company grows and refines its perfume-making skills, it plans to branch out into more original fragrances.
Due to the success of its current business approach, Dua has expanded rapidly in recent years, allowing it to amass a wealth of knowledge and experience in its field. If the company keeps operating the same way, this trend will most likely keep going. But now they've decided to switch things up and try something new. Among these strategies is an expansion into new product categories, such as the beauty industry. Currently, they are working with top-tier laboratories all around the world to develop a line of spa-quality, organically made skin care products for men and women under their own name.
The Dua Brand's mission is to revolutionize whatever industry they enter by being the undisputed industry leader. The company's long-term purpose is to grow large enough that it can make an indelible mark on the world through its products and marketing.
Mahsam Raza worked hard for many years before seeing any real results; nonetheless, a fortunate turn of events propelled his career to new heights, and he eventually became CEO of the dua brand. Multiple times, he survived difficulties, but he never wavered in his support of his business, Dua, a company with 90,000 consumers in 50+ countries. He exemplifies what it is to be focused and determined.
Mahsam overcame great difficulty and struggled to succeed. Thanks to God's grace and his mother's prayers, he was able to make a success of his business endeavor. In 2016, he released his own brand of fragrances that quickly became popular. He worked tirelessly for six years to build his product line into a multimillion-dollar enterprise.
He toiled tirelessly all day and all night to propel the company to this point of prosperity.
Although we frequently rub shoulders with those who have achieved great success, few of us are privy to the details of their personal journey. One such example is the story of Mahsam, a young guy who surmounted great odds to achieve his dreams. As a result of getting fired, Masham experienced a devastating emotional crisis.
In the end, Raza was able to create his dream brand of fragrances. Through his actions, he demonstrated that anything is possible if one puts their mind to it.
It looks like Dua Brand is determined to capitalize on the increasing demand that has been predicted for the future. The global perfume and fragrance market is projected to grow from its 2022 value of $1.95 billion to $2.52 billion by 2028, based on the Perfumes and Fragrances Market research. This also accounts for the substantial economic changes caused by the health crisis. Increases in online sales of perfumes and fragrances are anticipated to significantly boost the industry's growth prospects throughout the forecast period.
Despite this obviously difficult effort, the team continues to receive praise and favorable reactions from customers because CEO Mahsam Raza and the team run a strict quality control system over all aspects of the bottles, perfumes, packaging, and branding. In addition, they only work with verified suppliers to acquire raw materials, and IFRA-certified chemists oversee all processing steps before the products are shipped to the United States.
Photography by: Courtesy of Mahsam Raza