Tyla Lauren Gilmore
Tyla Lauren Gilmore
Ann-Sofie Johansson, Lykke Li
Ann-Sofie Johansson, Lykke Li
Jourdan Dunn
Jourdan Dunn
Emma Louise Connolly
Emma Louise Connolly
Jourdan Dunn, Billie Lourd, Paloma Elsesser, Selah Marley
Jourdan Dunn, Billie Lourd, Paloma Elsesser, Selah Marley
Jameela Jamil
Jameela Jamil
Natalie & Dylana Suarez
Natalie & Dylana Suarez
Lykke Li
Lykke Li
H&M celebrated the launch of the Studio SS20 collection. Inspired by a research trip to the Swedish island of Gotland, the SS20 collection takes a carefree surf girl as its muse: one who mixes voluminous wear-anywhere dresses with raw-edged tailoring and sporty swimsuits. Guests of the launch event including, Jourdan Dunn, Paloma Elsesser, Billie Lourd, and Selah Marley, all dressed in H&M Studio, were invited to view the new collection and enjoyed a female acro dance performance followed by an acoustic set by Lykke Li. The crowd enjoyed curated bites by Yola Mezcal and got to take home candy rock rings inspired by the collection. It was an unforgettable L.A. evening bringing the new collection to life.
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