GreenGale partnered with Guestbook to promote their Ultimate Travel Giveaway promotion. The program ran in June 2016 and served to generate
awareness for The Guestbook among GreenGale's affluent and culturally-astute audience, as well as generate entries to the competition.
GreenGale utilized our robust digital platforms to promote the program, which included the following:
• Run of site advertising on all 11 of GreenGale's titles
• Dedicated email blasts in 4 markets
• E-newsletter placement in all markets
• High-impact pop-up banner ads
Guestbook was provided with 1 month of ROS advertising on all 11 of GreenGale's sites. This included:
- High impact top leaderboard
- Interstitial leaderboard
- 300x250 medium rectangle
- 300x600 large rectangle
- High-impact pop-up banner ads
The ROS program obtained 1,045,463 impressions between June 1st 2016 and June 30th 2016, with 1,141 clicks for a CTR of .11%
Guestbook received 4 dedicated email blasts , sent to our high value, opt-in subscribers on our Ocean Drive, Vegas, Gotham, and Los Angeles Confidential lists. Using a unique 'click to enter' program where users aren't required to enter details to be entered, we were able to provide Guestbook with a larger amount of emails for entries and promotional use than would have otherwise been possible.
7,321 impressions were gained from sending 56,234 emails, giving an open rate of 13%.
Guestbook was provided with 1,040 email addresses from dedicated email blasts. With an industry standard of each email being worth approximately $50 to a marketer, this represents a 10x return on investment.
Guestbook was provided with promotional edit or top leaderboard placement in all markets in the month of June in GreenGale's e-newsletters, sent to high value, opt-in subscribers.
E-newsletters in the month of June 2016 generated 13,189 impressions from 89,729 sends, giving an open rate of 14.6%
