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GENERAL SNUS + LA CONFIDENTIAL

Los Angeles Confidential magazine connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.

Based on our partnership commitment, Los Angeles Confidential will work with General Snus to drive interest in the grand opening of the first General Snus store in Venice, CA.

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TIER 1 - $60,000

Los Angeles Confidential magazine will provide the following:

PRINT 

• Cover 4 advertisment (Fall)
• 1 "Not to be Missed" inclusion  
• 2 "Guide Spotlight" inclusions (in Late Fall & Winter)  

EVENT ACTIVATION & PROMOTIONAL SUPPORT

Los Angeles Confidential will design and distribute event invitation (if so desired) + RSVP management
Los Angeles Confidential magazine will tap into our exclusive database of sophisticated, socially active influencers to attend the event (not responsible for populating entire event)
 
• Los Angeles Confidential magazine will secure a spirit partner to pour
Los Angeles Confidential will secure a photographer to cover the event 

• Photos will run in a future issue of Los Angeles Confidential magazine, as well as on the Events channel of the Los Angeles Confidential website (in-book timing pending editorial consideration) 
• Online calendar listing on the Los Angeles Confidential magazine website during the month leading up to the event 

• General social media promotion surrounding the event

ONLINE/SPONSORED CONTENT

• Los Angeles Confidential will create a Four Ingredient Sponsored Content Campaign centered on the concept of "Four Ingredients for a Perfect Abbott Kinney Experience" (4 sponsored posts - one to be released each week of the campaign). This content will be promoted on the homepage rotator, as well as our via our extensive social platforms.
• 100% SOV of all ad units surrounding custom content on dedicated landing page 
• 1 month of ROS advertising at 33% SOV
• Los Angeles Confidential will send a dedicated e-blast to our subscriber list, with content of General Snus' choosing   
• 2 social media posts

• 1 newsletter promo edit

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TIER 2 - $40,000

Los Angeles Confidential magazine will provide the following:

PRINT 

• 1 Two page spread advertisment (Fall)
• 2 "Guide Spotlight" inclusions (in Late Fall & Winter)  

EVENT PROMOTIONAL SUPPORT

• Online calendar listing on the Los Angeles Confidential magazine website during the month leading up to the event 

ONLINE/SPONSORED CONTENT

• Los Angeles Confidential will create a Four Ingredient Sponsored Content Campaign centered on the concept of "Four Ingredients for a Perfect Abbott Kinney Experience" (4 sponsored posts - one to be released each week of the campaign). This content will be promoted on the homepage rotator, as well as our via our extensive social platforms. 
• 100% SOV of all ad units surrounding custom content on dedicated landing page 
• Los Angeles Confidential will send a dedicated e-blast to our subscriber list, with content of General Snus' choosing   
 
• 1 month of ROS advertising at 33% SOV 

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TIER 3 - $20,000

Los Angeles Confidential magazine will provide the following:

PRINT 

• 1 Full page advertisment (Fall)    

ONLINE/SPONSORED CONTENT

• Los Angeles Confidential will create a Four Ingredient Sponsored Content Campaign centered on the concept of "Four Ingredients for a Perfect Abbott Kinney Experience" (2 sponsored posts - to be released bi-weekly during the campaign). This content will be promoted on the homepage rotator, as well as our via our extensive social platforms. 
• 100% SOV of all ad units surrounding custom content on dedicated landing page 

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Our  Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More

STATS

• Our sites receive over 50,000 unique visitors a month, and generate over 100,000 pageviews
• We maintain a strong social presence in each of our markets, with 9,000 Twitter followers,  12,000 Facebook likes, and 8,300 Instagram followers. 
• We also have a strong email marketing platform, with 19,000 high quality, opt-in subscribers across the GreenGale network.

ARCHITECTURE

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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VIDEO - ABOUT Greengale publishing

For further information, please contact: 

Matt Stewart
Director of Editorial Relations for Jewelry & Watch and Account Director

matthew.stewart@greengale.com 

310.289.7302